Search didn’t disappear. It split in two.
Most small businesses still measure themselves by one thing: where they rank on Google. That’s no longer the whole picture, and most tools haven’t caught up.
Customers now ask ChatGPT, Claude, and Perplexity for recommendations the same way they used to type into a search bar — and Google itself increasingly answers with an AI Overview before a single organic result even appears. A business can do everything right by classic SEO standards and still be completely absent from that conversation.
SEOInsights runs one audit that measures both halves: the classic SEO Visibility Score that most tools already cover, and an AI Visibility Score that almost nothing else measures — whether AI assistants actually mention your business, what they say when they do, and whether they send the customer to you or to someone else.
What we won’t do
- ✓No fabricated benchmarks. Every score comes from a live audit and real queries to real AI models, not an estimate.
- ✓No invented case studies. The Sample Report on this site is a real, unedited result — not a mockup.
- ✓No silently guessed data. If a signal isn’t available for your audit, your report says so instead of filling in a number.
SEOInsights is based in Boston, Massachusetts.