How It Works

How it works

One audit. Two scores.

How findable your business is the classic way, and how visible it is to the AI tools customers are already using instead of — or alongside — Google.

SEO Visibility Score

The classic-search half of the audit. This is what most SEO tools already measure — we roll it into one score so it’s easy to track alongside AI Visibility.

On-page fundamentalsTitle tags, meta descriptions, and structured data (schema.org) that help search engines understand what you offer and where.SEO
Page speedA Lighthouse performance score. Slow-loading pages lose customers before they see what you offer.SEO
Google Business ProfileHow complete and accurate your local listing is, since it’s often the first thing a nearby customer sees.SEO
Local search rankingsWhere you actually show up for the searches customers run, like “best [service] near me.”SEO

AI Visibility Score

The part almost nobody else is measuring. We ask real AI models real questions a customer would ask, and score what comes back.

PresenceHow often ChatGPT, Claude, Perplexity, and Google’s AI Overviews mention your business at all when asked relevant questions.AI
SentimentThe tone and framing an AI uses when it does mention you.AI
CitationWhether the AI points the customer to your own site, or to a third party — a competitor, a marketplace, a review aggregator — instead.AI

Every audit checks all of these signals, but not every signal is live for every provider yet. AI Visibility scoring runs on Claude today, with ChatGPT, Perplexity, and Google’s AI Overviews rolling out next. If a signal isn’t available yet for your audit, your report will say so plainly — we don’t fill in a fake number.


Why this matters for small businesses

Customers already research more before almost any purchase than they used to. Increasingly, that research starts with an AI assistant, not a search bar — comparing options, asking for the “best [service] near me,” or letting an AI Overview summarize the whole decision before a customer opens a browser tab. A business that’s optimized for Google but invisible to AI is optimized for half the buying journey.

Find out where you stand.